Top 5 Analytics Tools to Track Facebook Shares from Your Website (2025)

Tracking how your content performs on Facebook is essential to growing your website traffic, audience engagement, and brand presence. In 2025, a range of analytics tools are available to help you monitor Facebook shares, reactions, comments, and the overall impact of your content across the social media platform.

📊 1. Facebook Business Suite Insights

Facebook Business Suite (now called Meta Business Suite) remains the primary tool for page owners. It allows you to track post performance, reach, engagement, and shares. You can also analyze when your audience is most active and plan your content strategy accordingly.

• Features: Post-level analytics, share counts, link click tracking.
• Best For: Page owners and business admins.
• Price: Free

📈 2. SharedCount

SharedCount is a popular third-party analytics tool that retrieves share counts from multiple social networks including Facebook. It provides an API you can integrate into your app or backend to track how many times a specific URL has been shared.

• Features: Facebook share count API, JSON response, URL bulk checker.
• Best For: Developers and content managers.
• Price: Free plan available, paid tiers for heavy usage.

🔎 3. Google Analytics with UTM + Pixel Integration

While Google Analytics doesn't natively track Facebook shares, combining UTM tracking and Facebook Pixel allows you to monitor referral traffic and conversions from Facebook posts. Use custom campaign tags to segment data and understand which shared content drives engagement.

• Features: Source tracking, event goals, audience demographics.
• Best For: Marketers and performance analysts.
• Price: Free

📌 4. BuzzSumo

BuzzSumo is a content discovery and analytics platform that allows you to track the most shared articles for any topic or domain. You can use it to monitor how well your blog posts perform on Facebook and see what content formats and titles generate the most shares.

• Features: Facebook share count, domain-level analytics, competitor tracking.
• Best For: Bloggers, SEO experts, and content strategists.
• Price: Free trial, then subscription-based

📬 5. Sociograph.io

Sociograph.io is a niche analytics tool built specifically to analyze Facebook page data. It visualizes post reach, shares, interactions, and reactions. It's particularly useful for community managers looking to improve their content strategy.

• Features: Facebook page analysis, engagement heatmaps, post comparison.
• Best For: Community and social media managers.
• Price: Free plan + premium

💡 Conclusion

In 2025, using one or more of these analytics tools will give you a comprehensive view of how your content performs on Facebook. Whether you're a developer, marketer, or entrepreneur, tracking shares and optimizing content based on engagement data is key to growth.

✅ Bonus Tips

• Add Open Graph meta tags to optimize your shared content preview.
• Use call-to-action (CTA) buttons in your shared posts to increase engagement.
• Test headlines and visuals with A/B tools to find what drives the most shares.

Remember, tracking is only useful if you act on the data. Use these insights to improve your next post and drive even more Facebook traffic to your website.